An Ultimate Guide to Design Eye-Catching Tin Packaging

It has been said and enforced again and again that we should not judge a book by its cover. But studies show otherwise. Almost 2/3rd of the customers literally purchase a book just by looking at the front cover of the book without even reading the summary.

But what about products? Do customers really choose products based on how their packaging looks? It has been surveyed that almost 7 out of 10 customers (72%) make a decision to purchase a product based on its packaging alone.

If you are ignoring how your tin packaging looks then you are definitely losing customers that you should be winning. What you can do is update your tin packaging design to make sure you attract the attention of a maximum number of customers.

Below is a list of some of the tin packaging design tips that you should definitely keep in mind to include on your tin packaging to make your product and brand stand out.

1. Use Your Logo Boldly

Your tin packaging needs to look eye-catching and easy for customers to remember. Pictures, logos, and symbols can help a lot in this regard. Why? Because people connect more with remembering images than words. Some giants like Disney, Apple, and Nike have logos that everyone can recognize and connect with instantly.

Considering this, your goal should be to invest as much time as possible in designing a memorable logo. Once your logo is well-known to the audience, it makes perfect sense to include it clearly on your tin packaging. This will definitely help customers remember your brand and pick your product amongst the rest.

2. Add a Personal Touch

Today’s customers love when products feel personal and made just for them. One simple way to do this is by including a handwritten note inside your tin packaging. It can even be a “Thank you for buying our product” or something more personalized like a letter.

You can also add a scan able QR code that will redirect the customers to special thanks videos, discounts vouchers, or your official website. This small gesture will make customers feel special and let them feel a strong connection with your business.

3. Pick the Right Color Scheme

This whole article is about how packaging design shapes the buying decision of customers. In this aspect, how can the color be ignored? Colors connect to the subconscious minds and give perceptions. Like, clothing brands introduce their winter wear range in dark colors schemes while summer collections are advertized with bright colors.

In the same way, colors you choose for your shelf appeal packaging can change how people see you brand and product. If you use colors that complement your brand more will definitely be remembered by customers.

4. Stand Out by Trying Something Different

Before designing your tin packaging, research your competitors. You might find that many of them use similar colours and designs. If so, try to be different from the rest and still stay appealing to your customers. For example, if most competitors use dark colours, try bright and cheerful colours instead. Just make sure your design still fits what your customers like and expect.

5. Create Something Unique and Fully Custom

The most important part of any packaging is how memorable its unboxing style is. The unboxing is a process that starts from first visual interaction to final product extraction. There are several factors that can be employed to shape the overall unboxing experience.

Many businesses have shifted to using custom tin packaging to give their customers a unique unboxing experience. What you can do is design tin packaging in extraordinary shapes, with printed lids, embossed design patterns, and colourful images.

The creativity is endless. You can even shape your tins like Easter eggs or any holiday theme. It all ends with your imagination.

6. Be Clear About Your Product

Customers don’t like to play a guessing game when buying something. A packaging that is transparent and perfectly tells what a product is, who it is meant for and why they should buy it will definitely transform the view of onlookers towards your product.

Your tin packaging should have clear labels and messages. Even the font and colors you choose can help customers quickly understand your products. For example, many cosmetic products use simple, clean designs to show elegance and quality.

7. Design Around Target Audience

Always keep your targeted audience in mind when designing your tin packaging. If you are selling luxury products like watches, leather belts, or pens, then don’t forget to be minimalist in your design artworks and add foam inserts for elegant backdrops.

On the other hand, if your products are for kids or families, then use funky, cartoon characters, and playful designs for your tin box packaging.

8. Use Pictures to Tell a Story

A picture genuinely is worth a thousand words. Adding images to your tin packaging makes your product more memorable. You can depict customers about what’s inside the tin or leave a window panel in the packaging to give a direct view of the product itself. This will help customers feel more confident about their purchase.

9. Be Mindful of Trends and Stay in Season

Changing your tin packaging according to seasons or trends can make your product more interesting and visually appealing. For example, festive packaging for holidays like Christmas can catch a lot of attention of kids and adults alike.

You might create tins shaped like Christmas trees or snowmen. Just remember, designing seasonal packaging takes time, so start planning months before the season begins.

10. Show Your Care for the Environment

Being environment friendly is the new fancy in the world of packaging. Customers are becoming more socially responsible and buying such products that come in sustainable packaging. You can add labels to tell customers your tins are fully recyclable.

In Europe, 71% of the consumers say they are more likely to be attracted to and buy products with environmentally friendly packaging, especially if it’s compostable. Many companies still use single-use packaging, so by choosing sustainable tin packaging, you can make your product stand out and help the environment.

Ready to Make Your Tin Packaging Eye-Catching?

Knowing the information given above is not enough, you also need to take some measurable actions to design your very own tin packaging with exclusive designs. The first and most important action is that you must avail the services of a proficient tin packaging manufacturer. And that’s us for sure. At Tin Makers, we honor your every unique requirement regarding your tin box design.

We let you sit on the driving seat and be as creative as you want. No requirement is too big for us. We can make elegant looking tin packaging for your product presentation goals exactly as you have envisioned. We also know how important it is for you to portray yourself as an environment loving business, thus we only source and use totally recyclable and sustainable material for tin packaging.

Just give us a call and let’s get started on your venture for designing an eye-catching tin packaging.

Conclusion

We hope this article helps you generate design ideas to create the ultimate tin packaging that will stand out and attract plenty of attention from your target audience. And if you need help crafting a uniquely designed tin packaging? Tin Makers is the one for you. Here, we have a team of experts on-hand. We can support you every step of the way from first concept to final delivery.

FAQs

What are the different lid styles for tin packaging?

Some the most common lid styles include:

• Slipcovers

• Slide lids

• Hinged lids

• Screw lids

Each of the above listed lid styles are suited for different product types and offer varied aesthetic and functional benefits.

I am looking to customize the interior of my tin package. What options are there?

We offer plenty of options for interior customization. They are as follows:

• foam inserts

• plastic tray inserts

• cushion pads

• compartments

All these options are perfect to boost protection as well as how your product will look upon unboxing.

What printing and finishing options can I get to beautify my design?

There are plenty of ways which will allow you to augment how your design elements look on your tin packaging. Like you opt for emboss or deboss, custom labels, or clear lids to boost shelf appeal.